FORMAT
QR code labels: traceability, batch and a link to the customer
A QR on the label does two things: it links the physical product to batch data and gives you a direct channel to the customer after the product leaves the shelf. Technically three things matter: size, contrast and the quiet zone around it.
SPECS
Technical card
Minimum size
15 mm side, 18-20 mm recommended
Quiet zone
At least 4 free modules around
Contrast
Dark on light, never inverted
Digital LED, CMYK + opaque white
Format
Custom formats
Lead time
1-3 business days after artwork approval
GOOD FOR
Where it works
- Batch traceability in food and supplements
- Extended usage instructions
- Post-purchase campaigns and offers
- Certificates and technical sheets online
LIMITS
What to watch out for
- Inverted QR (light on dark) scans poorly on many phones.
- On strongly curved surfaces, enlarge the code.
- Gloss lamination can glare; matte is safer over a QR.
FAQ
Common questions
Yes, digital print supports variable data. Send the code list and we produce them in order.
15 mm scans in good conditions, but we recommend 18-20 mm on bottles and curved surfaces.
Yes, at preflight we check size, quiet zone and contrast, then scan the proof.
QUOTE
